Riyadh is Saudi Arabia's largest commercial search market — and one of the most under-served by agencies with real Arabic Google Ads capability. 182 AdFlow manages certified Google Ads campaigns for Riyadh businesses with dedicated Arabic Search campaigns, English campaigns for the B2B and expat sector, and proper conversion tracking from day one. All delivered remotely from Dubai with weekly bilingual reports and no contracts.
Riyadh searchers use Arabic predominantly. Campaigns built with translated English keywords — rather than native Arabic research — miss the highest-volume, lowest-competition search terms in the Riyadh market.
Generic Saudi Arabia campaigns spread budget across all regions. Riyadh-specific targeting concentrates spend on the city with the highest commercial intent — delivering stronger cost per lead for businesses whose customers are in Riyadh.
Tourism, entertainment, construction, technology and professional services are growing rapidly in Riyadh under Vision 2030. Many categories have lower competition than UAE equivalents — presenting a strong early-mover advantage.
Mixing languages in one campaign damages quality scores and match type efficiency. Riyadh campaigns need separate Arabic-language and English-language ad groups — each with their own bidding, copy and landing page strategy.
Native Arabic keyword research targeting how Riyadh buyers actually search — not translated English phrases. Arabic ad copy, Arabic responsive search ads and Arabic-aligned landing page strategy.
Separate English campaigns targeting Riyadh's multinational business community, expat professionals and B2B decision-makers — running with independent bidding and copy from Arabic campaigns.
Performance Max campaigns with Riyadh audience signals, Arabic and English asset groups across Google Search, YouTube, Display and Gmail — maximising reach while maintaining conversion-focused bidding.
WhatsApp is the primary lead channel in Riyadh. We set up WhatsApp click tracking, call tracking and form submission tracking — so every dirham of Riyadh ad spend is traced to a real conversion.
Riyadh CPCs are typically 20–40% lower than equivalent UAE campaigns in the same category — offering stronger budget efficiency for businesses new to Saudi Arabia Google Ads.
| Industry | Arabic CPC (SAR) | English CPC (SAR) |
|---|---|---|
| Legal Services | SAR 12–28 | SAR 18–40 |
| Healthcare & Clinics | SAR 6–18 | SAR 10–22 |
| Real Estate | SAR 8–20 | SAR 12–25 |
| Construction & Contracting | SAR 4–12 | SAR 6–16 |
| Retail & E-commerce | SAR 1–5 | SAR 2–7 |
| Education & Training | SAR 3–10 | SAR 5–14 |
Yes. Fully remote from Dubai. Arabic and English campaigns, Riyadh geo-targeting, WhatsApp conversion tracking and weekly bilingual reports. No lock-in contract.
Arabic-first vs English-dominant market. Riyadh searchers use Arabic predominantly — campaigns that rely only on English keywords miss the majority of commercial searches. CPCs are generally lower in Riyadh than equivalent Dubai categories. WhatsApp is the primary lead channel for most Riyadh businesses, requiring WhatsApp click tracking as a primary conversion event.
A minimum budget of SAR 3,000–5,000 per month is recommended to gather enough conversion data for algorithmic optimisation. Riyadh's lower CPCs mean this budget delivers meaningful click volume across most service categories. Management fees are separate.
Most Riyadh clients see WhatsApp messages and calls within the first 7–14 days. Full algorithmic optimisation typically reaches peak performance at 30–45 days as Google's bidding system accumulates conversion data.
Free Riyadh Google Ads audit. We review keyword opportunity, competitor activity and build a bilingual Arabic/English strategy for your Riyadh market.
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