182 AdFlow built our case study record managing Google Ads for a Dubai real estate developer — cutting cost-per-lead from AED 50 to AED 12. Here's how we apply that to your brokerage.
Real estate keywords in Dubai are among the most expensive in the market — broad terms like "apartments for sale Dubai" can cost AED 30–60 per click with very low buyer intent. Most wasted real estate ad budget comes from broad-match targeting that pulls in browsers, not buyers.
182 AdFlow structures real estate campaigns by buyer stage: off-plan investment searches, ready-to-move searches, and specific community/project searches each get their own tightly themed ad groups with matching landing pages.
See the full breakdown in our case study on a Dubai real estate developer, or read our guide on what Google Ads actually costs in Dubai.
Separate campaigns for off-plan investors, ready-to-move buyers, and tenants — each with different intent and budget tolerance.
Dedicated landing pages per community or project so ad copy and page content match exactly.
Every enquiry tracked back to the listing and keyword, so agents follow up on qualified leads, not browsers.